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Activision Originated the Month of Rocktober

September 30, 2009 Written by Dan Massi

brutal

Rocktober, as it is currently known, is associated with the much-hyped title Brutal Legend. The whole marketing scheme for the title, created by gaming legend Tim Schafer, is about the month of Rocktober, in which the game releases. However, Rocktober may become an even hotter topic now, as Activision may come to “rock” the boat.

Unfortunately for both Double Fine and Electronic Arts, the trademark by Activision for Rocktober dates back to 2007. The company has recently used the term for a new press release concerning Guitar Hero.

“GUITAR HERO® CELEBRATES ROCKTOBER™ WITH A LIMITED-TIME 25% DISCOUNT ON SOME OF THE HOTTEST DOWNLOADABLE ROCK TRACKS

“Fans can expand their library with discounts on up to ten of Guitar Hero downloadable favorites

“Guitar Hero® is ushering in ROCKTOBER™ with a limited-time-only discount on ten of our favorite tracks available to fans for Guitar Hero® 5, Guitar Hero® World Tour and the upcoming Band Hero™ games through Xbox LIVE® Marketplace for Xbox 360® video game and entertainment system from Microsoft.

“Starting Monday, September 28 and continuing through Sunday, October 4 Microsoft Xbox 360 Guitar Hero rockers will be able to expand their music library with 25% off ten of the hottest tracks:

The Killers – ‘Mr. Brightside’

Travis Barker – ‘Low (Travis Barker Remix)’

Blink-182 – ‘What’s My Age Again’

Rick Springfield – ‘Jessie’s Girl’

Queen – ‘We Are The Champions’

Blind Melon – ‘No Rain’

Ram Jam – ‘Black Betty’

Nickelback – ‘Because of You’

Smashing Pumpkins – ’1979′

Foreigner – ‘Hot Blooded’”

What do you think of this matter? To be perfectly honest, with a band like Nickelback in the Guitar Hero catalogue, Activision doesn’t deserve to hold the Rocktober title.

We’ll fill you in as news goes along on this matter. For now, stay tuned.

[Source]