Sony Ericsson to Make Some “Pretty Big Announcements At E3″
Having both your mobile and your PlayStation handheld combined into one sounds like one of the greatest ideas ever, and that’s exactly what Sony Ericsson are hoping you think when you hear about the Xperia PLAY. Already out in most of Europe, and coming soon to the US, the phone has yet to prove itself as a serious contender in the gaming market. However, that may all be set to change as the phone manufacturer is preparing to make some big announcements at this year’s E3.
Speaking in an extensive and exclusive interview with PlayStation LifeStyle, Head of Market Development at Sony Ericsson, Dominic Neil-Dwyer, announced that they would be making an E3 appearance when asked about whether there would be more exclusive games for the PLAY:
We’ll also be sharing some at E3 – by the way, we’re going to be at E3 – with partners, and we’ll be making some pretty big announcements at E3.
What the announcements are remains to be seen, but Neil-Dwyer specified it would not be to do with software updates:
We haven’t launched it yet in the States, so we need to be launching all across the place and driving up the sales. It’d be silly to announce an update before we’ve fully launched it.
But he did say that there was more to come from Sony Computer Entertainment:
I think you can clearly say that there is a lot more to come from that side of the partnership. I can’t… it’s up to them as a game publisher as to when and how they announce all those games that are coming. But yeah, there’s going to be loads more.
What would you like to see announced for the phone? Share your thoughts in the comments below.
Stay tuned to PlayStation LifeStyle for our in-depth interview on the Xperia PLAY
later today here.