PlayStation President Talks Reaching a Broader Audience With the PS4
Speaking to MCV at gamescom this week, PlayStation President Andrew House outlined the steps they’ll need to take in order to repeat the PS2’s success:
The critical thing is the ability to sustain the offering in a couple of ways. One way to do this is by continuing to deliver great game experiences that have the most engaged consumers continuing to feel good and enjoy the platform.
Highlighting the fact that there’s “almost a burden on the console industry” to make the transition into a more casual and family friendly audience, House continued:
Our emphasis is going to be looking for the easy, accessible but still fulfilling game experiences that are going to reach out to the broader audience. It is also a sustained effort in having a full range of non-game, particularly digital and networked services, which attract another user within the family.
He finished up by adding, “The importance is that it is not an either/or. The platform and, to a degree, the industry will be successful by being able to sustain interest among multiple audiences at the same time. That was our biggest core strength on PS2.”
Do you think the PS4 will sell over 150 million units?