November’s Call of Duty: Infinite Warfare Sales Down 50%, Activision Shares Down 20%
This past Thursday, we reported that analyst Robert W. Baird & Co. downgraded its projections of Call of Duty: Infinite Warfare‘s sales due to an ongoing “soft” performance. Now, November NPD data has revealed that during the prime shopping month, the game’s physical sales were down 50 percent compared to last year’s Black Ops III.
This information was disclosed by a Wall Street analyst speaking on condition of anonymity as they were not allowed to reveal their findings to the public. In the meanwhile, Activision Blizzard’s shares are down by 20 percent since mid-October and it appears that lower Call of Duty sales have contributed to the drop.
Citing the latest NPD data, Cowen analyst Doug Creutz said, “‘Infinite Warfare‘ units came in 17 percent shy of our expectations, down close to 50 percent y/y.”
Call of Duty is among quite a few other franchises that have taken a hit at retail this year. According to CNBC, although some publishers like EA are claiming that losses will be offset by rising digital sales, the overall decline this year might be worse than expected.
Activision has yet to provide a comment.