Sony Expects Limited PS3 Supply
Coming off the heels of Thursday’s NPD numbers, Sony is looking to the future, and how they can cater to the growing demand for PlayStation 3‘s. SCEA‘s Director of Corporate Communications, Patrick Seybold, spoke in a recent interview, in which he laid out Sony’s short term strategy, and gave a slightly grim prospect.
Quite plainly, Seybold said there just may not be enough PS3’s in the near future, to meet skyrocketing demand.
“We’re working very hard with our retail partners to meet consumer interest, but the demand is tremendously high for the PS3 and we expect tight inventory in the coming months. The strong demand carrying through the holidays was evident, and early in the month we [knew] there was going to be limited supply of the PS3 at retail in January.
“We’re working closely with the retail channel to meet this demand, but expect tight supply for the coming months.”
This comes just after SCEA head honcho, Jack Tretton, commented on the NPD numbers; in which he called the 36% growth compared to the previous January as “remarkable” given the “tight inventory” Sony has had since late last year.
Hopefully Sony will be able to effectively meet demand, as some heavy hitters, Heavy Rain and God of War III, are releasing soon.