Red Faction set a new bar for destruction on the previous generations’ of consoles. Red Faction Guerrilla brought the series to PS3 and Xbox 360 with very favorable reviews. A sequel is in the works and it’s been recently revealed a movie is in development.
CVG spoke with THQ‘s core VP, Danny Bilson. Danny detailed the company’s new strategy called “trans-media”, involving multiple media channels. Which equates to producing movies while producing the game. While this may not sound new Bilson promises this will not be the run of the mill adaptation.
“What you’re going to see from us in how we’re going to see original IP is going to be different, we’re going to be doing the most robust trans-media plays anybody’s ever seen in the games business.
“Other companies are, ‘oh, we just license this IP to this studio’ and you never see anything, or at the most you see some bad Mario Bros. movie. Nobody has ever made it work.”
Danny teases with a forecast of “some really interesting stuff” in reference to the “Red Faction” series.
“My game is going to get made either way but what I do is I’m giving these movie guys the opportunity to meet me two or three years at the end with a triple-A, awesome game and a triple-A, awesome movie that compliment each other – and certainly don’t repeat each other – and start to build a world and a fiction and all of that. You’re going to see some announcements from us soon that are very robust in that area and it’s nothing like you’ve seen before.”
I am cautiously optimistic they can perhaps break the movie vs. game mold. There hasn’t been very many games that made good movies and vice versa.