Capcom Confident in Dragon’s Dogma, Hoping to Sell 10 Million

Capcom has poured a lot of resources into their upcoming title Dragon’s Dogma, and the publisher is confident that the investment will pay off, especially in Japan.

In an interview with Videogamer, Capcom producer Hideaki Itsuno told the outlet that the company is looking for new challenges and believes that the risk they’re taking with their new RPG Dragon’s Dogma will pay off.

I don’t know if other Japanese developers are trying to become more global, but I know we definitely are.

It’s difficult, because we really want this game to sell 10 million units worldwide. We want to sell a lot, and that’s just something that we think we can do. We’re not positive [it will be a success]. Of course it’s a risk, but that’s what we want – a challenge.

He went on to express his confidence in appealing to the Japanese audience, saying:

But in Japan, we can absolutely sell a million units. We know that’s attainable, it’s absolutely do-able. We have a kind of assurance that that will happen, but for worldwide that’s not so much the case, and I think that’s why a lot of Japanese developers are hesitant about going global. It’s because they don’t have that assurance that it’ll be successful.

If Japanese studios like Capcom want to remain relevant in this industry, they are going to have to innovate and take chances on a global scale, and it’s encouraging to see that Itsuno understands this. We’ll know soon enough if Dragon’s Dogma lives up to Capcom’s lofty expectations when the game launches this May.