In an interview with CNBC, Sony Interactive Entertainment Europe President Jim Ryan said PlayStation VR is “extremely afforable” at $399 USD/€399/£349, and they think the “take up is going to be massive.”
As for exactly how big they expect the launch of PSVR to be, Ryan replied, “We know from the data we have from pre-orders that the interest we have is significant.” He then added that, at launch, PSVR sales will be in the “many hundreds of thousands.”
In order to reach SuperData’s prediction of 2.6 million units sold this year, it’s clear Sony will need to have plenty of stock available this holiday season. According to Ryan, Sony’s ramping up their production capacity to help meet demand:
We know that the replenishment cycle is a good one, production is going exactly as we anticipated. We have made decisions to further increase capacity at the back end of 2016 and into 2017, so there are going to be a lot of PlayStation VRs around the world, whether that’s enough to satisfy the demands of the market, we’ll see.
As for PlayStation VR games, Sony said there are 30 games at launch, with roughly 20 more available by the end of 2016. With over 230 developers and publishers currently working on PSVR titles, there are more than 100 PSVR games in development for release in 2017 and beyond.
Despite hitting 40 million sold back in May, Sony is still only saying that PS4 sales are “more than 40 million.”