President and CEO of Activision Blizzard’s new consumer products group, Tim Kilpin, has revealed in an interview with MCV that Overwatch players are still playing for an average of two hours a day. The game, which has been out since May 2016, has been quite a success story for the company and currently boasts 35 million players across all platforms.
According to Kilpin, players are now engaging with Activision Blizzard’s franchises in various ways, including purchase of DLC and microtransactions.
Because of the way our audience has evolved digitally, and the level of engagement with these franchises, now they’ll play the game for hours upon hours upon hours and go back into it for the seasonal content, downloadable content, microtransactions. They are living inside that ecosystem for years, and just today Overwatch players are playing an average of two hours a day.
That’s not all, however. Overwatch‘s animated shorts have also amassed a following.
It [Overwatch] has a different set of characteristics, the affinity for the characters themselves in that game is very strong, it’s to some degree a different audience, so we bring that in, and then we bring the opportunity for new content, for new storytelling. We’ve had over a quarter of a billion views of our short-form story-telling on Overwatch, so people are engaging with the world.
Make sure to check out the full interview over at MCV.