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Blur Will Know Where you are Thanks to XLOC

May 21, 2010 Written by Louis Edwards

The upcoming global release of the much anticipated racing title Blur will use XLOC to decide which language your game will default to and who you’ll be playing online.

Using XLOC’s solution for world-wide, multi-SKU title releases dramatically reduces our development time and creates a much smoother and more standardized localization process,” said Annette Lee, localization QA manager at Activision. “XLOC allows my team to receive detailed insight into and control over all facets of our localizations – allowing me to focus on the high-level production details, instead of the day-to-day issues.”

Other titles that have used the XLOC system include the Call of Duty series and NBA 2K9.

“Working with Activision on Blur was a great experience, and we are excited to see the response the innovative multiplayer mode receives with the international audience,” said Stephanie O’Malley Deming, president and co-founder of XLOC. “Activision’s continuous success can be accredited, in part, to its persistence on diversity in the creation of games released for their massive global fan base.”

Blur is the ultimate powered-up racing experience, where players collect addictive and intense Power-ups throughout each course, including the ability to blast other cars out of the way with huge bursts of energy, boost speed with Nitros, drop Mines and even generate defensive shields to fend off other racers. Blur offers online multiplayer supporting competitive and cooperative gameplay for up to 20 racers, including team racing and objective based events, and also supports 4-player split-screen. For more information on Blur, please visit the official game web site located at

Blur will be racing onto consoles and handhelds next week, so get ready to race against local players.