Activision Financials Drop as Call of Duty and World of Warcraft Revenue Declines
Thanks to the decline in World of Warcraft subscribers and the dipping sales of Call of Duty, Activision Blizzard’s mid-year revenue saw a decline.
Fortunately for the company however, both Skylanders and Diablo III rose the to occasion, making up some of the ground lost by the dwindling sales of the publisher’s two biggest franchises.
According to GamesIndustry, the revenue of Activision Blizzard for the first half of 2012 dropped to approximately $2.17 billion, which makes for a 6.8% decline. However, the company’s quarterly sales saw an increase on the order of $51.5 million, yielding earnings that clock in at around $1.1 billion.
Profits will undoubtedly soar for the company this holiday season with the release of Black Ops 2, but it remains to be seen how well this Call of Duty shooter will do in comparison to the prior installments of years past. Has the franchise peaked or is there still some growing left for Activision’s prized FPS franchise? Let us know in the comments below.