In case you weren’t already aware of the success of Dead Island, Deep Silver today confirmed that the surprise hit of September 2011 has now passed 5 millions copies sold worldwide. This number includes both digital and retail outlets, with them saying that the game still has “an exceptional strong sales rate in all channels.”
Fresh off appearing in a post a little earlier today, Dr. Klemens Kundratitz, CEO of Koch Media, talked about this milestone:
While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay. Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises.
Menno van der Bil, International Commercial Director at Koch Media, also added his two cents about Dead Island crossing the 5 million plateau:
We’re very proud to have achieved five million units sold worldwide! We see this sustained excellent performance as a particularly good omen for the projected sales of Dead Island Riptide, our upcoming next installment, that will be released later this year. The continued success of Dead Island has proven that we’re on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even surprising touch can be expected from Deep Silver.
The next game in the series, Dead Island: Riptide, will come to North America on April 23rd and Europe on April 26th, offering up even more zombies for you to kill.
Did you buy the original Dead Island? What did you think of it? Let us know in the comments below.
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