GameStop Responds to Circle of Life Controversy in Internal Memo
Two days ago, Kotaku reported on how GameStop’s “Circle of Life” program was driving employees to be dishonest with customers in order to drive up used sales. Understandably, this led to consumers being angry, and now GameStop has issued an internal memo (which has been obtained by Kotaku‘s Jason Schreier) that claims the behaviors described in the article “don’t represent the vast majority of our associates and how they treat our customers.”
The memo, which was written by GameStop COO Tony Bartel, was sent to all stores and can partially be seen below:
We want every customer to get the product and deal that is right for them – whether that be a new or pre-owned video game product, digital game or collectible. The Circle of Life generates great value for the customer. Consider these facts: GameStop issued approximately $1 Billion of trade credits to our customers last year. 70% of the time, those trade dollars were immediately spent on new gaming products.
I’ve heard from many of you concerning this and know that you work very hard to make sure our customers have a great experience. Thank you for that! While the behaviors described in the news article are disappointing, I know they don’t represent the vast majority of our associates and how they treat our customers.
The full memo can be found at Kotaku, and even more associates have come forward to talk about the program (some of whom believe that those misleading customers are “edge cases”).
We’ll have more on this story as it develops, but until then I want to know if you believe GameStop’s internal memo. Sound off in the comments below.