3D was certainly the focal point in yesterday’s Sony E3 press conference. Not only were 3D glasses given out to all of the attendees, but also a significant amount of the game’s shown would release in 3D. Sony, not just in the video games market, but rather in the entire entertainment industry, are one of the biggest drivers behind the technology. However, even with consistent doubt among the consumer base that 3D will not take off, Sony executives, Jack Tretton included, are thinking the complete opposite, and are quite optimistic regarding the future success of 3D.
Speaking on the US PlayStation Blog, Tretton, head of SCEA, noted that Sony is the “undisputed leader” in 3D technology.
“There is no denying that Sony is the undisputed leader in 3D technology today, and we are the only ones to offer an end to end solution to consumers.”
“With four stereoscopic 3D games available for download already, PlayStation is truly leading the effort to bring theater-like experiences into your living room.
“There are nearly 36 million PS3 units around the world that are 3D ready today and with demos on the show floor that range from Killzone 3 in 3D to Gran Turismo 5 in 3D, you can get a glimpse of what the future holds as we alter what immersive gameplay means with 3D technology.”
The question is, will mainstream consumers catch the bait the major television producers are throwing out? With a small handful of 3D-ready games on the market now, and with a wave of 3D-enabled titles incoming, it sure will be interesting to see whether or not consumers will embrace the high cost associated with a new TV and 3D glasses. Will you be buying a 3D enabled TV? Let us know by posting in the comments section below.