Ubisoft’s Press conference showed a ton of new games, with the developer announcing Driver, a Michael Jackson game, and a new Rayman game, as well as demoing the company’s biggest games of the year, Assassin’s Creed: Brotherhood and Ghost Recon: Future Soldier. An important fact to note, was how the multiplatform games that were demoed during the conference, were all demoed on PS3 – something that was also done at their behind closed doors preview event.
NowGamer confronted an un-named demoer about why the 360, usually the industry standard, wasn’t used and the reason given was that the PS3 was the lead development platform for Driver, Assassin’s Creed and Ghost Recon. Apparently, one demonstrator claimed that due to the difficulty of porting 360 and PC to PS3, other developers would “be mad to do things the other way around”.
As the console cycle draws on the majority of games are developed for both consoles simultaneously, but many developers are taking the route of using the PS3 as the lead platform, because it makes all game versions better overall.
[Source]
