When digital downloads really started taking off for the console gaming industry, physical media stores began to worry. GameStop has not rested on its laurels, however, and is apparently going to be bringing in a nice chunk of change from digital sales this year.
According to analyst Colin Sebastian from Lazard Capital Markets, GameStop is going to be bringing in at least $200 million USD in revenue from selling digital-related materials alone. This would include PSN/XBLA/Wii point cards, downloadable content (likely through vouchers), and its online browser-based Kongregate service. Sebastian also noted that platforms other than consoles, such as smartphones, allow the company to “aggregate content across a broad variety of connected devices.” GameStop currently has a game titled Buck and the Coin of Destiny, starring their bunny mascot, available for iOS devices. With the holidays fast approaching, physical orders are still king, however, with Call of Duty: Black Ops recently breaking pre-order records for the store.