It looks like Sony has found a way to invade your gaming experiences with advertisements, as a patent for an “Advertisement Scheme for use with interactive content” was filed by SCEA just last year.
The patent was first spotted by a NeoGAF user and essentially warns the player than an advertisement is about to interrupt their gameplay session. Once the ad has been shown, the player will then be returned to his/her game after a brief pause.
Also included in the patent is the added option to rewind a particular moment in the game, should the advertisement fragment a particularly important portion of the experience. I don’t know about you, but I’d be pretty ticked off if I was in the middle of an emotional cutscene in The Last of Us only to be interrupted by someone trying to sell me a Diet Pepsi.
Before you start to worry, just know that there’s a chance this will never see the light of day. There are loads of patents filed all the time that never actually come to fruition. In fact, Eurogamer notes that back in 2006 a similar patent was filed by the company, and this new one is basically just an extension of that.