Jack Tretton: “The Battle for Next Generation’s Hearts and Minds is Being Waged in the West Right Now”

With both the PS4 and Xbox One set to release on the same month in most of the Western world, it’s clear that this November is going to be one of the most exciting months in the history of gaming.

SCEA’s Jack Tretton told Bloomberg that the PS4 will be “far and away the biggest launch” SCE’s ever had, saying:

[To give] a sense of the pent-up demand, we announced that we have pre-sold over a million units worldwide, and that is really only a fraction of what the actual demand is, but we’re going to be out in over 30 countries by the end of the year, so that’s indicative of the fact that it’ll be far and away the biggest launch in our corporate history.

Japan, however, may not get the PS4 this year, so Bloomberg asked Tretton why that was. He replied:

Japan is to be determined, it is obviously [an] extremely important market for us, it’s the home market, but the battle for next generation’s hearts and minds is being waged in the west right now, and I think it’s a recognition by us that this is the market we want to lead with.

Who is winning the battle, and who will win the war? Share your thoughts in the comments below.