In an interview with The Guardian, PlayStation President Andrew House has revealed that the reason they confirmed the PS4 Neo ahead of E3 2016 is because they didn’t want fans to be disappointed by its absence:
The point of confirming the existence of PlayStation 4 Neo and the bare bones of the plan last week was about not disappointing the fan base who would obviously come to E3 with high expectations of all kinds of announcements. And from past experience, the worst thing you can do is disappoint and pull the rug away from people. That’s why we went out last week and said, yes, it does exist but don’t expect to see it at E3. I think it was the right thing to do.
PS4 Neo wasn’t at E3 because Sony is waiting until they can show people the new hardware, as well as the “full range of experiences that can take advantage of it.”
As House explained, Sony decided to create the PS4 Neo in order to keep people from moving towards high-end PCs before the generation is over, and they also wanted to give 4K TV owners something to use while the content catches up:
We’ve traditionally seen that some of the core audience tends to gravitate back to high-end PCs at some point because these are the people who want the finest graphical performance. So here’s a great opportunity to have them stay within our ecosystem.
If you are a person who’s just purchased a 4K television, maybe there’s not that much content around right now, so there’s something interesting about games being able to fill that gap and offer that experience. Those are the fundamentals of Neo.
He also touched on Microsoft’s decision to detail Project Scorpio at E3, saying, “I was surprised by the step of announcing something over a year ahead of time. The dynamics of the tech industry are such that there’s a much heavier emphasis on immediate gratification than there was.”
Sony Hopes New PS4 Neo Keeps You From High End PCs