EA To Get Aggressive with Marketing Key Holiday Games

August 6, 2009 Written by Kishen Patel


Electronic Arts , despite being outdone in market share by Activision (after merging with Blizzard), has undoubtedly made a name for itself this generation. With major hit titles like Rock Band and Madden, to new and unique intellectual properties like Mirror’s Edge and Dead Space, it’s a shame that some of these titles aren’t selling as well as their competition.

To combat this fatigue, EA is promising investors an “aggressive” marketing strategy for their holiday season lineup for 2009. According to CEO of EA, John Riccitello:

“With regard to Dragon Age, it’s a title coming from BioWare. It’s got a built-in audience given the strong reputation of BioWare, and Brutal Legend is one of the most unique franchises I’ve seen in a very, very, very long time. So we are stepping up marketing. We’re going at it aggressively.”

While this statement is potentially gratifying to gamers and especially investors, we hate to burst EA’s bubble but Brutal Legends is releasing on the same date as the highly-anticipated Uncharted 2: Among Thieves on October 13. Regardless, it will be interesting to see how Dragon Age and Brutal Legends will fare this holiday season in the same month as Gran Turismo PSPTekken 6, and especially Uncharted 2.