Atlus Gives Insight into Supply & Demand
If you are an RPG lover you have almost certaintly played an Atlus game and if you have then you were treated to a great game. Though at the same time, there are plenty of Atlus games you prolly missed due to the dreaded Atlus Short Supply.
It seems that with every Atlus game that releases there are always stories of lack of supply and back on the PS2 especially, it was very hard to find one of their games 2 or 3 weeks after the release. Many people have speculated that the short supply is to keep the value of the game high but Atlus has given their reason for the supply issues that have plagued many of their games. Aram Jabbari, Manager of PR and Sales at Atlus USA gave this comment recently on the PS.Blog,
As a smaller publisher, we usually don’t manufacture much surplus inventory, but we will never intentionally undersupply the market. We build to launch demand, which is most often dictated by pre-order trends, so if you’d like to make sure you can easily snag a copy (and of course, we understand there are always plenty of games to choose from and that it’s not always as easy to pick up day one), it usually helps to pre-order.
That tells the retailers there is demand for the title, and it better educates what we produce.
So there you have it, all we have to do is pre-order more copies and show a higher demand for the game, in turn making the supply of the game higher.