Activision Publishing Family Guy, Transformers and X-Men Games

February 10, 2011 Written by Zak Islam

Activision angered and upset countless fans and gamers yesterday when they announced that several franchises had been killed off, subsequently putting hundreds of developer’s jobs at risk. Even though the Call of Duty publisher decided to cancel various well-known IPs, the company has announced several new titles based on existing movie, TV and comic book intellectual properties.

Eric Hirshberg, COO of Activision Publishing revealed the games during the company’s financial earnings. On top of a new Spider-Man title, Hirshberg also confirmed that a video game based on Family Guy and one for the upcoming Transformers 3 movie is in the works.

This year, we plan to release two movie-based titles. An all-new X-Men game, tied to the feature film X-Men: First Class, and Transformers 3, which will coincide with Michael Bay’s blockbuster movie release.

Also, this year, we plan to launch games based on the best-selling Spider-Man franchise, the toy phenomenon Bakugan, hit TV shows Wipeout and Family Guy, as well as the latest release in the long-standing Cabela’s Hunting franchise. These are all strong franchises with passionate niche audiences that can achieve repeatable and profitable success.

While Activision is investing in developing movie-based games, publisher EA is cautious about licensed titles, stating that “the movie-game business is falling apart”.

EA: “The Movie-Game Business is Falling Apart