Facebook Ad Campaign for Battlefield 3 Does Well for EA, Rakes in 440% Return
It appears that advertising on Facebook is the way to go these days, as a recent report indicates that Electronic Arts has received a whopping 440% return on their investment from advertising Battlefield 3 on the popular social network.
According to Facebook COO Sheryl K. Sandberg, “Electronic Arts recently spent $2.75 million promoting Battlefield 3 on Facebook. They attributed $12.1 million of their sales to these ads, translating to a 4.4x return on their Facebook marketing spend.”
And it’s not just EA that’s finding so much success, as “independent analysis of more than 60 campaigns, 45 of which were completed in the first half of this year, show that 70 per cent of those campaigns delivered a return on ad spend of 3x or better. And 49 per cent of those campaigns delivered a return of 5x or better.”
With impressive numbers like that, you can be sure we’ll see many more video game advertisements splattered across the social-centric site, especially as the holiday season draws ever close.