Shuhei Yoshida Talks About Why Now was the Best Time for a PlayStation Vita Price Drop

August 26, 2013Written by Jason Dunning


Getting quite a few runner-up mentions as part of our latest Ask PSLS, the PlayStation Vita price drop that was announced during gamescom 2013 has fulfilled many of our wishes and brought the system down to under $200.

Speaking to IGN, Shuhei Yoshida, President of Worldwide Studios, was asked if he thinks the price drop is going to be meaningful to the consumer:

Yep. I think so, yeah.

When we talk about people who have not purchased PS Vita, the price of the hardware and the games availability are number 1, 2 reasons. So we kind of waited. The February timing for the Japan price drop was timed because we knew many great games were coming out in Japan in that [February to March timeframe].

So we wanted to provide both the content (games) and the price drop, and we looked at the games coming out now, almost every week great indie games are coming. And we have Killzones or Tearaways and other games from third parties coming for this holiday. So we thought this is the right time to do [the price drop], and because PS Vita works really well with PS4, so I think it helps as we prepare for the launch of the PS4 to get more PS Vitas out there.

Do you think now is the best time for the PS Vita to have a price drop? Do you think Shuhei is the most photogenic man at Sony right now? Let us know in the comments below.


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