Destiny Sells in More Than $500 Million in First Day, Now the Most Successful New Video Game Franchise in History
Enjoying Destiny so far? If so, you’re in the same boat as publisher Activision, as the game just made the history books.
In a press release, Activision has announced that the company sold more than $500 million of Destiny into retail stores and first parties worldwide, which makes the game, the biggest new video game franchise launch in history.
Here’s what Activision Publishing CEO Eric Hirshberg had to say about this momentous occasion:
Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one…Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie.
In related news, Activision said that the estimated $500 million budget for Destiny shows the confidence the publisher has in the product. Don’t forget that PlayStation LifeStyle’s review of the sci-fi shooter will be online later in the week. But in the meantime, you can check out our impressions of it so far.
How are you liking Destiny so far and do you think it deserves this many sales?