Bandai Namco to Undergo Name Change
Bandai Namco, the home of all things Dragon Ball and other anime properties (and of course, Tekken), will be changing its name come April 2015 from Bandai Namco Games to Bandai Namco Entertainment.
The publisher announced it via its official site with the text translated from Japanese to English (via Gematsu):
This change in our name allows us to redefine the scope of our business as lying not solely just within games, but rather more broadly within entertainment as a whole,” Bandai Namco said in a press release. “In doing so, we seek the continued growth of our company through a new, yet wholly recognizable network that will be utilized for expansion into service and contents ventures.
According to Gematsu, “contents” is a “catch-all” term in Japanese business that collates intellectual property creation, management and selling all under one name. So this looks like the company’s move as to use the same brand across all/other business.
The new logo is seen above and yes, it doesn’t look that different from the original.