Before its release, Electronic Arts stated that they plan to beat the highly-successful Modern Warfare 2 with DICE’s Battlefield: Bad Company 2 in many aspects. One thing EA could not catch up with is the astonishing sales for Modern Warfare 2 with Activision’s shooter becoming the best entertainment launch in history. EA have now admitted that they won’t be able to outsell Modern Warfare 2 this year.
VP and UK GM Keith Ramsdale told website MCV:
It’s been great. The press reaction has been focused largely on how good the multiplayer is. It’s now recognised as genre defining, and the way the market’s going.
Are we going to beat Modern Warfare sales this year with any single title? No. But do we have a long-term goal of taking more market share or possibly growing the market? Yes.
Before Battlefield: Bad Company 2 released, EA weren’t shy to speak up about their direct competition stating that Bad Company 2’s online component is better than Modern Warfare 2’s.
Bad Company 2 racked up an impressive 5 million units sold last month with 2 million being sold in its first month of release back in March.