Big changes are coming to the NASCAR franchise, with DMi Games announcing that, as of January 1, 2015, they became NASCAR’s exclusive licensee for video games and digital entertainment.
With this new long-term deal, DMi is able to publish NASCAR games across console, PC, and mobile, with a focus on “quality games for NASCAR fans and a wide range of different types of games for all NASCAR fans.” As of right now, there are “several new games” in the works, including an all-new NASCAR racing sim for the PlayStation 4, Xbox One, and PC, scheduled for a 2016 release.
As for exactly who DMi Games is, President Ed Martin worked for Hasbro Interactive and EA Sports, with his most recent work managing the business side of Eutechnyx’s NASCAR games. CEO Tom Dusenberry, meanwhile, was the Founder and President of Hasbro Interactive.
DMi then talked about what this means for Eutechnyx:
Prior to the DMi transaction, Eutechnyx was working on a 2015 update to their NASCAR ’14 game (“NASCAR ’15”). It is not an all-new game but rather a season update to the existing game along with some fixes. That game will be released this Spring – online only – for PlayStation 3, Xbox 360 and PC. But it will not be a DMi game; the first DMi sim game will be in 2016 as mentioned above. Stay tuned for more information on that as well.
DMi also acquired certain NASCAR-related assets from Eutechnyx, including core art assets such as tracks as cars, along with some existing NASCAR games.
What do you think of DMi taking over NASCAR?