The Entertainment Software Association has announced that E3 2017 will be open to the public, and 15,000 tickets will go on sale this Monday, February 13 at 9am PT/12pm ET through E3Expo.com.
Priced at $150 on February 13, and $250 after that, the E3 consumer tickets give you access to the show floor, panel discussions, developer interviews, and more. Expect further details to arrive in the coming weeks.
In an interview with GameSpot, the ESA’s Rich Taylor explained that last year’s free E3 Live event, which allowed people to play upcoming games outside the Los Angeles Convention Center, was a factor in this decision:
The feedback we heard was clear – they wanted to play the games inside the convention center. In addition, exhibitors inside the convention center wanted to have access to the fans. So this year we’re bringing the two together.
It’s a changing industry, and E3 has always evolved to meet industry needs and anticipate where we’re heading together – as an event, as an industry, and as fans. The decision to open our doors to 15,000 fans was a strategic decision. It is thanks to our members and their vision and leadership that made this possible. We have a model that allows the business of the industry to continue for our business and media attendees and provides an opportunity for video games’ biggest fans to experience the latest in innovative, immersive entertainment.
E3 2017 runs from June 13 to 15 at the Los Angeles Convention Center. It will remain at that venue through 2021.
So far, more than 200 exhibitors are expected to attend E3 2017.