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God of War: Ascension ad to be Shown During Online Super Bowl Stream Only

January 30, 2013 Written by Sebastian Moss

People went crazy when Sony released their latest ad tease titled ‘God of War: Ascension Super Bowl 2013 Commercial Teaser’, assuming, naturally, that that meant the commercial would be shown during the Super Bowl – something that is watched by over 160 million people. Well, actually, that’s not so, Sony has revealed.

Instead, the ad will be shown during the online stream for the Super Bowl over at CBSsports.com, which last year drew in a respectable 2.1 million viewers. The news makes a lot of sense, considering 30 seconds of Super Bowl ad time costs as much as $4 million, and the teaser itself is over 30 secs. Plus, online viewers are more likely to be tech-orientated, and therefore possibly gamers. However, we can’t help but think if Sony had been more upfront about the ad from the very beginning, there wouldn’t be any reason for disappointment.

Sony teased the ad further in a press release:

Produced by Imaginary Forces and set to a haunting arrangement of Ellie Goulding’s “Hanging On” (from her recent album Halcyon), the ad represents one of the most ambitious promotions in PlayStation history. Fitting, given that God of War: Ascension—the latest project from Sony Computer Entertainment Worldwide Studio’s (SCE WWS) Santa Monica Studio—is an exploration into the beginnings of Kratos, one of gaming’s most iconic characters.

What do you think about the news? Are you sad that Sony isn’t going all-in with their ad campaign, or are you happy that they’re not spending a small game’s development budget on a few seconds of TV time? Let us know in the comments below.