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EA CEO Says EA is Getting Better at Listening to Players, Believes EA Access is “Great Value”

August 18, 2014 Written by Zarmena Khan

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Electronic Arts CEO Andrew Wilson has expressed his faith in the EA Access program, stating that the company believed it was “great value” when it launched the initiative. When asked by GamesIndustry if he was disappointed by Sony not agreeing that the program offered good value to its customers, Wilson responded by saying that player feedback has been positive. 

What I can say is that we launched it yesterday. We believed when we launched it that it was great value, and gamers, for the most part, have fed back that it’s great value. We’re going to continue to put things into that service that make it even better value. It will evolve and go through lots of permutations over time as we listen and learn from players who engage with it. My hope is that we can deliver that kind of service to many millions of players for years to come.

In the same interview, Wilson claimed that EA previously relied on “guessing” what players wanted and that it wasn’t until games hit store shelves that the company would be able to find out whether they got it right or wrong. He also said that EA is getting better at listening to players now. 

For the longest time we had to guess, and the first opportunity to find out whether you got it right or not was when you saw the game on the shelf. Now, we’re getting better at listening. We haven’t always been great listeners, but we’re getting better, and what that’s telling us is that people want choice. They want to be able to choose what’s right for them at a given moment in time. There isn’t a one-size-fits-all any longer. We’ve got to build a core platform, game engines and games that facilitate that.

Surprisingly, Wilson made no mention of the Origin platform.

[Source: GamesIndustry.biz]