Destiny Sells $325 Million to Consumers Worldwide in First Five Days, Over 100 Million Hours Played
After selling more than $500 million of Destiny to retailers on day one — making it the biggest new franchise launch in history — Activision has announced that Destiny sold-through more than $325 million worldwide to consumers in its first five days, “according to Chart-Track, first parties, retail customer sell-through information and Activision Blizzard internal estimates.” Based on a rough estimate, this suggests Destiny has sold 5 million+ copies.
As Bungie reveals, gamers participated in 137 million activities and played online for more than 100 million hours by the end of the first week, which Activision Publishing CEO Eric Hirshberg says is on par with most Call of Duty games:
Destiny fans played more than 100 million hours of the game in the first week. That’s on par with the engagement levels of our most popular Call of Duty games, which obviously is an industry leader.
Millions of gamers are having a great time playing Destiny and can’t put down their controllers. And this is just the beginning. Destiny is a platform that will grow and evolve and we will continue to work closely with our partners at Bungie to bring a long line of new experiences and content to life in the game.
How much time have you put into Destiny so far?