Analyst Downgrades Call of Duty: Infinite Warfare Sales Projections
Analyst Robert W. Baird & Co. downgraded its projections of Call of Duty: Infinite Warfare‘s sales in a note to investors today. GameSpot reports that based on its retail reorder checks, the company claims that Infinite Warfare‘s sales remain “soft.”
It’s not doom and gloom, however. Sales seem to have “improved somewhat” following some price cuts and promotions. Additionally, the lower sales are partially offset by an increase in downloads and microtransaction revenue. Overall, retail sales estimates are now 35 percent lower than last year whereas digital estimates are up by 15 percent. Considering both, the decline amounts to 20 percent compared to last year’s Black Ops III.
Infinite Warfare‘s microtransactions are expected to fetch higher revenues, with quite a bit of content still on the horizon.
In the UK, the game’s launch sales were down 50 percent on Black Ops III but it still remains the second biggest launch in the country behind EA’s FIFA 17.