Everyone already knows that Axe Body Spray is the perfect way to smell great for the ladies. But what you didn’t know that Axe can help you save one of Earth’s most precious resources? By what Axe calls “shower pooling” or inviting a lady friend (or even a complete stranger) to shower with you, you’ll save time, money, and most importantly, conserve water. Okay, who are we kidding? The most important part is the possibility of getting dirty, then clean, in the shower.