Sony recently announced that Star Wars Battlefront will be coming exclusively to PlayStation VR and although the company divulged no further details, it believes that Battlefront‘s VR experience will “show gamers what it means to be in the world of VR” because it’ll be something “different” and “special.” In an interview with Fortune, Sony Interactive Entertainment’s VP of Marketing, John Koller, said that Battlefront will be one of the titles that attracts gamers to the company’s Virtual Reality device.
We are working with EA, DICE, Lucasfilm, and Disney to try and make that experience something so special and so intrinsic to what’s in many people’s DNA, which is how can I be in that world of Star Wars. Battlefront is going to be one of those games that will really show gamers what it means to be in the world of VR. It’s very special. And just by the nature of it being designed as a VR experience, it’s going to be very different than the PlayStation 4 game.
Star Wars is a great example of something that we will really own during that launch period. But over time there will be games that launch, where we’ve been helping with the development process, that will be most special on PlayStation VR, whether it’s exclusive or not. It’s going to be best played on PlayStation VR.
Elsewhere in the interview, Koller said that VR exclusives are different than console exclusives and while the latter helps to drive hardware sales, the former is something personal to each individual.
The role of exclusive VR games is a little different than what we see in the general console space. For example, I don’t believe that there needs to be one particular killer app. There can be a range of killer apps. VR is so personal. It really depends on what experience that person wants and what they think is really great. That’s different than our (console) platform launches, where you generally can say ‘that’s the game’ (that will help drive hardware sales).
We expect to hear more details about Star Wars Battlefront VR in the coming months so stay tuned.