Nordic Games, who purchased many THQ properties back in 2013, announced today that they’re rebranding as THQ Nordic:
While we take great pride in our Swedish roots and accomplished a great deal under the Nordic Games masthead, we decided it was time to incorporate the THQ name. Those key brands will continue to shape our business in a meaningful way going forward, and THQ Nordic represents a core approach of doing much more than “owning” a highly competitive portfolio of IP. We cherish them, and align them with the very best development resources to expand upon them with the level of experience that communities and established fan bases expect and deserve.
With the name change, THQ Nordic says they’re entering the next phase in their company’s evolution. This new phase includes 23 “game projects” currently in development, 13 of which haven’t been announced yet. “Needless to say, the majority of these projects are based on former THQ owned IPs and franchises,” they add.
Discussing the new logo, THQ Nordic Founder Lars Wingefors said, “We literally stumbled across it when browsing some art files, after we bought the THQ trademark and figured, why not? We hope the reception from our partners is less ambivalent but we’re OK either way.”
Looking back on the history of Nordic Games, the company says they were a relatively low profile publisher that released the million-plus selling We Sing in 2009, before moving to a multi-genre global player in 2011. Then, with the purchase of THQ assets in 2013 and the resulting media spotlight, “we knew then, with great certainty, that we’d just made the best deal in our company’s history.”
What THQ franchises do you hope THQ Nordic is working on right now?