Kevin Butler Move-age Incites a Gamer Move-ment

Renowned PlayStation 3 marketing icon, known fictitiously as Kevin Butler, took video games advertising – and the industry in general – by storm, with his hilarity, spunk, and presence alone making him beloved by all. With Sony confirming that the new PlayStation mascot will continue to humor viewers throughout 2010, it should come to no surprise that K.B. is back at it again.

Given the clear message conveying that the PlayStation Move is suited for everyone, it really goes to show to what lengths Sony Computer Entertainment is going to inform consumers that the Move motion controller only does everything. With the new motion controller set to hit store shelves in just over two weeks time, it looks like SCEA is not pulling any punches to get their word out there.

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