EA COO Peter Moore believes the majority of the company’s sales will be digital by in two to three years.
While Moore believes EA’s digital revenue will make more than boxed retail sales in the coming years, he promises that the publisher will never “abandon” physical media. He explained to Reuters:
There will come a point, whether it is two or three years from now, when we say. ‘We are doing more in digital media now than we are in physical media,’ and it’s clearly not far away.
This fiscal year we have 41 social mobile and free-to-play games on the slate, and later in the year we might make announcements about more games coming.
We will never abandon physical media. As long as the consumer wants to buy something on a disc, we will be there to offer it.
The executive added that the recovering stock prices of EA is proof that the digital market is growing:
Investors are starting to understand our strategy, are starting to see light at the end of tunnel, starting to see growth rates in the areas we have invested in and in the industry as a whole starting to attract attention again.
EA reported $1.3 billion in digital revenue during the last 12 months. They also noted a 55% increase in digital revenue in the first quarter.