Activision Publishing CEO Eric Hirshberg has said that giving development teams three years to create each new game in the Call of Duty franchise has given them freedom to figure out what works and what doesn’t. This, he claims, results in further innovation and the developers trying new things. Speaking to Joystiq at gamescom 2014, Hirshberg said:
That extra year of development time, particularly with the new consoles and the more powerful hardware, has really paid off thus far to iterate, innovate and try new things. To find out which things didn’t work and have the freedom to fail in the creative process, so what goes on the disc is the best ideas. The thing that the three-year development cycle allows is these games have gotten so ambitious, we’re packing so many different modes of play onto the disc. The things that started off as flyers, like zombies or co-op became their own whole games.
He also said that despite the series being annualized, the structure set by the publisher allows room for the quality of the games to remain sustainable.
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