Call of Duty: Black Ops 3 Campaign Will Be Fully Unlocked at Start

Players will be able to play any of Call of Duty: Black Ops 3‘s campaign missions when they boot up the game, Treyarch has revealed.

Speaking with Eurogamer, Director Jason Blundell explained that this will give players more freedom over how they want to play the game.

It gives them the flexibility to consume the content how they want.

The unlocking level system is an archaic mentality we’ve had since we did bedroom development back in the day – you do this, then go on to the next one.

Consumers and game players in general are far more mature these days. There are so many things vying for our interests today. It’s about, how do they want to consume it? Maybe they put it down on level two, and then they’re in work the next day, and some guy says, ‘dude, you’ve got to check out level four!’ And he’s like, ‘okay, I’ll have a quick look.’ That’s totally fine. I think it’s their choice.

It was recently estimated by VideoGamer, who previewed the upcoming shooter, that the campaign will take around 14-15 hours.

In other Black Ops 3 news, Blundell talked with IGN about Activision’s recent marketing stunt for the game. Essentially, the company posted news about a terrorist attack in Singapore on Call of Duty‘s Twitter page, and the stunt was met with wide-ranging criticism. Blundell, who didn’t have anything to do with the stunt, nevertheless gave his thoughts on it.

Here’s my view – and again, I’m a simple director and not involved in the marketing at all. However, it was absolutely not done for any kind of attention in any way. It was not done maliciously, or as any kind of scare tactic. I personally am very sorry for anyone who looked at it and got the wrong idea because it genuinely wasn’t meant that way.

It was done on our channel, and it was to talk about the fiction of the world. I think we were as shocked as everybody else when it started blowing up, because essentially we were teeing up ready for a story beat. So again, very sorry for anyone who took it that way. It wasn’t meant that way at all – it was supposed to just be getting ready for a campaign element.

What do you think of the Call of Duty: Black Ops 3 marketing stunt? And what are your thoughts on the campaign being fully unlocked at start?

[Source: Eurogamer, Call of Duty (Twitter) via IGN, VideoGamer (YouTube) via Attack of the Fanboy]