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Take-Two CEO Thinks AAA Games Are a Great Value

Take-Two CEO Strauss Zelnick thinks that gamers should be more appreciative of the great value that AAA games provide.

Take-Two CEO says AAA games are underpriced

As Rock Paper Shotgun reported, Zelnick laid out the GTA 6 publisher’s pricing philosophy during an investor call last weekend.

The Take-Two executive said, “In terms of our pricing for any entertainment property, basically the algorithm is the value of the expected entertainment usage, which is to say the per-hour value times the number of expected hours plus the terminal value that’s perceived by the customer in ownership if the title is owned rather than rented or subscribed to.”

He explained that, according to this pricing philosophy, $70 is a meager price for AAA games.

“By that standard, our prices are still very, very low because we offer many hours of engagement, the value of the engagement is very high. So, I think the industry as a whole offers a terrific price-to-value opportunity for consumers.”