Core Gamers Come First, Says Sony

June 13, 2009 Written by Kyle P.

kaz-hirai

In a recent interview, Sony bigwig Kaz Hirai talked about Sony’s commitment of catering to the core gamers of their audience first, then trying to appeal to the more mainstream, casual audiences second.

“We have always started with the core audience and then expanded. A console always needs a solid core of games that appeal to gamers. Look at God of War. We launched that in the seventh year of the Playstation 2 and a lot of people wondered why we did. It’s because we always wanted to keep the support of the core gaming audience.

That’s not to say we’re not doing anything to expand the demographics. Singstar and Buzz are obvious examples. But we need to do this in a controlled way. If you go mainstream too quickly and don’t support the core gaming audience then you lack the pillar to support your platform. Without this pillar you end up with a fickle audience that might be big but will probably move on.”

Do you agree with Sony’s way of thinking? Or is Sony putting more emphasis on the wrong audience? Let us know in the comment section below.

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