New Call of Duty Not Aiming For MW2 Success

February 12, 2010 Written by Zak Islam

Activision CEO Mike Griffith said in the firm’s financial document last night, that they aren’t planning “on repeating the same level of success as” Modern Warfare 2.

Modern Warfare 2 is the biggest entertainment launch in history, so I don’t blame them for their comments, as it would be a quite a feat to match that, with the shooter triumphing the charts for countless weeks.

Activision CEO Mike Griffith had this to say in the financial call revealed last night:

We’ve consistently grown the Call of Duty franchise revenues year-over-year for the past seven years and we expect to continue our strategy annualizing franchise opportunity. At the same time, we’ve recognized that Modern Warfare 2 was an unprecedented success driven in part by the game quality, our retail and marketing execution and by the relatively friendly competitive environment.

We expect to have a more difficult competitive environment this year and therefore, we have not planned on repeating the same level of success as we enjoyed in 2009. That said, we are still bullish on this year’s title and we do see upside potential if we execute well by engaging the much larger set of consumers, who were introduced to the Call of Duty franchise in 2009.

The new Call Of Duty title is apparently set in Vietnam. Stick with PlayStation LifeStyle as we get more info.