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PSLS On Location – The God of War III GDC San Francisco Meetup

March 13, 2010 Written by Louis Edwards

God of War III is almost here. To celebrate the launch of the PS3 exclusive, Sony and the PlayStation Blog put on a pre-release party in San Francisco during the Game Developers Conference. Not only were we there, but so was most of the top developers of the game as well as MTV, and G4TV.

Gamers started lining up at 5 AM (yes, 5 AM), and the tent flap to the pre-party tent didn’t even open until after 1 PM. The PlayStation Blog crew was nice enough to feed the hungry masses burritos and chips and also provided plenty of drinks and free wi-fi while they waited.

Lining Up

This way to the tent of the Gods

The pre-party tent was set-up with eight  42″ HDTV’s and each one included a PS3, a copy of The God of War Collection, and several bean bags to sit on to keep the gamers occupied and comfortable.

Inside the Pre-party Tent

When entering the tent, everyone was given a number that was used for a raffle for games like Killzone 2, LittleBigPlanet Game of the Year Edition, MLB 10: The Show (PSP) and Infamous, as well as Kratos’ masks, and God of War III t-shirts.

In addition to the raffle, anyone who brought their PSP with them was given a copy of “Chains of Olympus” and PSPgo owners were given voucher codes for redemption as well, so early adopters were not ignored (Thank You Jeff!).

Jeff Rubenstein, Chris Morell, and the new guy, Sid Shuman.

There is a new member that has recently been added to the PS Blog team and he will be formally introduced on the PS Blog in the upcoming weeks.

Jeff Rubenstein, Louis Edwards, Chris Morell, and Sid Shuman

At 4 PM, everyone gathered around one of the TV’s and Sony’s press conference was streamed through a PS3. PlayStation Move became a quick topic of discussion.

Viewing Sony's Press Conference

PS3: It only does Sony's Press Conference Streaming

Not long after the press conference, the developers for the God of War series joined the pre-party for an autograph session. A copy of the art book that will accompany the GoW III Ultimate Edition  was given to all in attendance.

God of War III Art Book

The developers were more than happy to oblige their fans by signing anything put in front of them. Posters were also supplied by Sony for any fan that wanted one.

God of War Director Stig Asmussen

April 2010 issue of PlayStation: The Official Magazine

There was also a PS3 “Challenge of the Titans” competition with the top prize being The Ultimate Edition of God of War III.

Jeff's prototype of Pandora's Box

The challenge came from God of War II and the winner was the person that could remove the eye out of the Cyclops the fastest. Everyone had a chance to practice before the actual competition began, but it would seem that the top competitors didn’t need much practice since their times were 18 seconds, 17 seconds, and the fastest time of all, an unbelievable 16 seconds which was recorded by Babak Haghigi (PSN ID: FrosbforHoes).

Babak Haghigi and his Ultimate Edition

As the pre-party started wrapping up, and our God of War III event time was about to begin, everyone was encouraged to find their inner “Ghost of Sparta” and pose for a group photo.

The Ghosts of Sparta

With the pre-party over, everyone was taken around to the main event building and greeted by Kratos himself.

Kratos Awaits

The event room had approximately twenty HDTV’s set up with God of War III awaiting us, along with an open bar and plenty of hors d’oeuvres as well as cookies, brownies, and cupcakes.

Plenty of Room for Everyone

The Main Event Room

There was also a live band (Metric), followed by a live DJ.

Live Entertainment by Metric

The event was attended by anyone and everyone from around the gaming world, including Jack Tretton (President and C.E.O. of S.C.E.A.), Stig Ausmussen, Adam Sessler, and many more. MTV and G4 were both on hand with film crews.

Jack Tretton and Stephen Cardwell who was helping PSLS out with the event

The God of War III event was more than anyone could have expected. The pre-party, coupled with the main event, made for not only an incredible day, but an incredible night as well. Many thanks goes out to Sony, the crew from the PS Blog, the indie band Metric, and all of those who worked on this event and made it as great as it was.

If you were to rate this event as you would rate a video game, it would clearly be a perfect score and earn Event of the Year!

Check out the entire image gallery below: