Earlier this month, we reported that Call of Duty: Black Ops 3‘s bonus Nuketown map had become the subject of a backlash against Activision in the UK. The map was meant to be exclusive to British retailer GAME, but was advertised as a pre-order bonus available via all retailers, which upset quite a few fans as they didn’t receive the content. Complaints were made to the UK’s Advertising Standards Authority (ASA), who investigated the matter, prompting Activision to admit they messed up.
According to an email sent by ASA, which was forwarded to Eurogamer, Activision has assured the authority that it has “taken action to remedy the situation” and “have reinforced their internal processes with a view to ensure the clarity of future offers of this nature.” The ASA further said:
They [Activision] admitted that they did not intend for Amazon to appear as a choice of retailer on the website [that advertised the offer] and recognised that this could have caused some confusion among consumers for which they apologise. Having been made aware of the issues, Activision confirmed that they amended the UK ad on their website to remove references to the Nuketown offer and that they reviewed all online/social media messaging. They also said they’d been in contact with Amazon and asked that they redirect any consumer complaints to them.
Activision has declined to comment on the matter, and the ASA has said that it won’t be pursuing the matter further.