playstation 5 marketing

New Market Survey Finds That Consumers Heavily Lean Towards PS5 Over Xbox Series X

Market intelligence and analytics firm DFC Intelligence recently conducted a survey to gauge demand for current-gen consoles, and have “surprisingly” found that despite having no significant hardware differences, consumers lean heavily towards the PlayStation 5 over Xbox Series X.

The survey was conducted between October and November, and had nearly 3,000 respondents. The main advantages that consumers think the PS5 has over Xbox Series X are “graphics and power.” 54 percent of consumers who don’t yet own an Xbox Series X said that they probably won’t buy Microsoft’s console. In contrast, only 34 percent of respondents who don’t yet own a PS5 said that they wouldn’t buy Sony’s new hardware.

Nearly 42 percent of respondents said that they plan to buy a PS5 to play games whereas only 23 percent plan to buy an Xbox Series X.

“Arguably the biggest issue Microsoft faces with the Xbox is the lukewarm desire for online services,” wrote DFC Intelligence. “Online services, VR, and a cool-looking system were the lowest-rated feature among consumers. Price, power, and great games continue to be the main driving factor.”

The survey also found that consumers rated Forza Horizon 5 similarly to the upcoming Gran Turismo 7. Horizon Forbidden West also had similar consumer interest to Halo Infinite. That said, the survey found that consumers were most interested in God of War: Ragnarok and a sequel to Zelda: Breath of the Wild.

[Source: DFC Intelligence via Wccftech]

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