I guess EA is taking cues from Sony in terms of promoting its games these days. The company is heavily promoting its so-called Call of Duty-killer, Battlefield 3, which is scheduled to release on October 25 in North America. As an incentive to buy Battlefield 3, gamers will get an early access to a Mass Effect 3 demo early next year.
At first, the news did not come from EA itself. Instead, it broke through an unboxing video of the game by a lucky fan who got an early copy. Upon opening the game, inside the case, along with game’s manual, clearly contains an insert that reveals “early access to the multiplayer portion of the Mass Effect 3 demo.”
Knowing that the news about the demo came out, EA made an official announcement using the game’s Facebook and Twitter accounts. It announced that the demo will not only show off the multiplayer section of the game, but it will also include a single player section. The Facebook account also mentioned that EA will release the demo sometime in January 2012, three months before the game comes out.
That said, the beginning of next year should excite Mass Effect fans. This will be nice for anybody who was skeptical about the addition of multiplayer to Mass Effect 3, as you can try it out for yourself before making a purchase decision. This reminds me that I really, really need to finish Mass Effect 2. You?