Take-Two: Grand Theft Auto V Sets the “Industry’s New Standard for Creativity, Innovation and Excellence”
Last week, Take-Two held a shareholder meeting (via SeekingAlpha) where they talked about the company as a whole, including how NBA 2K13 is the “highest-selling and most profitable sports title in the history of 2K and the top basketball game for the 12th year in a row.” Also, they mentioned how BioShock Infinite “is on track to become the highest selling title in the BioShock franchise.”
With the meeting taking place before they reported the $1 billion in sales for Grand Theft Auto V, they could only tout the $800 million during the first day, noting that over 8,300 stores in North America alone were open at midnight. Speaking to the lofty sales numbers, they said, “All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V. Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence” and “[we] couldn’t be more pleased with the success of the launch.”
Thanks to Grand Theft Auto V, they discussed how “fiscal year 2014 is shaping up to be one of our very best ever,” with NBA 2K14 releasing for current and next generation systems later this year. With the release of the next generation of systems, Take-Two is “better positioned for success than in any other time in our 20-year history” and they “have an extensive pipeline of next-generation titles in development, including both new intellectual property and releases from our proven franchises.”
That last line is a holdover from earlier this year, but it’s still nice to be reminded that they have lots of titles in development.
Do you think GTA V sets the industry standard creativity, innovation and excellence? Commit grand theft comment below.