Using marketing terms like “activations” in public-facing announcements…
Sony is Not Attending E3 2020, Will Hold ‘Hundreds of Consumer Events’ to Show off PS4 and PS5 Titles
The company is focusing on its fans and community this year.
Industry insiders are stoking the rumor fires.
As it hemorrhages exhibitors, can anything be done to change it?
Could these changes be what the event needs to stay relevant?
It seems that E3 hasn’t breathed its last breath yet. […]